Squid Game would be a big hit even before its launch.In a new interview with Variety, Netflix’s head of global TV Bela Bajaria said that the streaming giant had always believed the South Korean series would be popular even before it was released.
However, the Netflix executive also noted that they didn’t expect the scale of Squid Game’s success.“We knew it would be a big regional hit,” Bajaria said. “Our team in Korea always said this would be a big tentpole for us. [Squid Game creator Hwang Dong-hyuk] had a very clear vision for this and [they knew] it would do very well in Korea and all through Asia.”Bajaria added that Netflix’s Korean team knew it was “something special”, but that no one foresaw the magnitude of the show’s popularity..
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