At least half of European Netflix and Amazon Prime subs’ viewing time could be spent watching non-English language content by 2030, according to leading analytics firm Digital-i.The firm’s latest report raised fears of a “devaluation of U.S.
and UK productions” if the trend continues moving at this swift pace, having more-than doubled since 2019.Using its newly-developed SoDa streamer measurement system, Digital-i found that viewers from the major European territories spent 22% of their time watching non-English language content in October 2021 compared with 10% two years prior.
Across the same period, the percentage of non-English language shows in Netflix’s catalogue increased from 25% to 31%. Viewing to Amazon’s non-English shows doubled
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