Netflix Poaches Ad-Sales Executives From Snap
variety.comBrian Steinberg Senior TV Editor Netflix, eager to spark better relationships with Madison Avenue after years of avoiding them, has lured two senior executives away from Snap to do so.
The streaming giant has hired Jeremi Gorman, Snap’s chief business officer, and Peter Naylor, its vice president of sales, to start making outreach to top advertisers in a bid to launch an ad-supported tier for subscribers who may be looking for new value propositions amid a roiling stock market and as competition for broadband-savvy consumers has grown more intense. “Jeremi’s deep experience in running ad businesses and Peter’s background in leading ad sales teams together will be key as we expand membership options for consumers through a new ad-supported offering,” said Greg Peters, Netflix’s chief operating officer, in a statement.
Netflix is joining a chase for ad dollars that other streamers have already begun. HBO Max, part of the newly-merged Warner Bros.
Discovery, has already expressed its willingness to run commercials before some HBO movies. Disney+ intends to launch an ad-supported tier in weeks to come.
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