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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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Bob Iger Predicts A Reckoning For Streaming Services, Linear TV Death, “Smaller” & “Scarred” Movie Industry

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“I don’t think all streamers are created equal, “ Bob Iger bluntly said today at the 2022 Code Conference. “I don’t think they’ll all make it.”“There will be haves and have nots,” the former House of Mouse boss added, predictably praising Disney+, Netflix, and the “deep pockets” of Apple and Amazon. “I’m not going to make predictions about the others, Iger went on to say, leaving the likes of HBO Max and Peacock dangling in the wind.If survival of the streaming fittest was on the casually attired ex-CEO’s mind on Wednesday,  so was the future of movies and liner TV – and the future is bleak from Iger’s POV.“Linear TV and satellite is marching towards a great precipice and it will be pushed off,” the man who worked for and ostensibly controlled ABC for years asserted, prophesying a “world of hurt” coming “I can’t tell you when, but it goes away,” he added in a steady voice.

In terms of the big screen, Iger praised the communal experience of going to the cinema, and pinned the movie business as far from dead, but stated it was now simply “smaller.”“I don’t think movies ever return to the level they were at pre-pandemic,” Iger said, noting the “permanent scars” suffered since March 2020 saw most of the world shut down from Covid. “Competition, choice ..it replaces moviegoing,” Iger explained of where he believed consumers are actually at, despite the best hopes and prayers of many studio heads.This is an “age of great anxiety,” Iger said of the industry overall, “because this is an era of great transformation.”With that, teased as the “cashmere prince” by host Kara Swisher in her introduction, and side stepping efforts to get him to slag Warner Bros Discovery boss David Zaslav and his own Disney predecessor Michael Eisner,

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