Todd Spangler NY Digital Editor Netflix is looking at a price point as low as $7 per month for its forthcoming ad-supported streaming plan, set to bow in early 2023, according to a new report — less than half its standard two-stream HD package without advertising, which costs $15.49/month in the U.S.
The streamer is considering pricing the ad plan at $7-$9 per month, with an advertising load of four minutes per hour, Bloomberg reported, citing anonymous sources.
An ad-supported version of Disney+ is set to debut in December at $7.99/month, also with four minutes of ads per hour. Asked to comment, Netflix said the Bloomberg report is “speculation at this point” and that the company hasn’t finalized decisions about pricing or other details for the advertising plan. “We are still in the early days of deciding how to launch a lower priced, ad-supported tier and no decisions have been made,” a spokesperson said.
The Netflix ad plan won’t run ads in kids’ programming or original movies, nor will it allow downloads for offline viewing or the ability to skip through ads, Bloomberg has reported previously, although Netflix has called that purely speculative as well.
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