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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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Cynthia Littleton Warner Bros Netflix show Platform Column Cynthia Littleton Warner Bros Netflix

HBO Max Has an Inventory Problem (Column)

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variety.com

Cynthia Littleton Business Editor A decade into the streaming revolution, seams are showing and stitches are starting to pop.

The recent uproar about HBO Max removing a significant number of series episodes and movies from its platform amounts to Unintended Consequence No.

9,789 for an industry that has been turned inside out by digital disruption. The situation that Warner Bros. Discovery is scrambling to address by lightening the content load should be crystal clear to anyone who has ever worked in retail sales management.

Simply put, HBO Max has an inventory problem. The long-tail theory of content that has fueled the streaming business conflicts with the focus on tentpole hits that has traditionally fueled the entertainment economy.

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