Netflix Making Hay With Games Based On Its IP, Will Release One A Month Starting In July
deadline.comNetflix is three years into its games initiative and said it will release about a game a month starting in July – so now – in its Netflix Stories series based on the giant streamer’s IP.
Netflix Stories was launched in September of 2023 with Love is Blind and has a growing catalog of interactive fiction games based on series and films.
In Q2, it added Virgin River and Perfect Match. This month it starts ramping up with Emily in Paris and Selling Sunset. Separately, a multiplayer game based on the Squid Game universe will drop later this year, timed to the Season 2 launch of its biggest TV series.
Big, existing games like Grand Theft Auto do well on the streamer as well even at this early stage, it said. But execs are particularly pumped about IP that’s timed to the launch of a series or film as, said co-CEO Ted Sarandos, the streamer is able “to serve its super fandom with games.” It “gives the superfans a place to be in between seasons.
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