Netflix Ad Tier Grows to Nearly 5 Million Monthly Active Users Globally
thewrap.comvirtual-only upfront presentation on Wednesday. “Engagement on our ads plan is similar to our non ads plan and that’s critical because it all starts and ends with consumers.” Peters noted that the ad-supported tier’s membership base has “more than doubled” since early this year, with more than 70% between the ages of 18 and 49.
Over a quarter of the streamer’s sign-ups choose the ads plan in the 12 markets where it’s available. “So we’re making some very good progress and, in terms of growth, there’s plenty of runway ahead of us,” Peters added.
The update on the ad-supported tier comes amid a growing push for streamers to be more transparent about their data to advertisers, investors and the public.
As of the first quarter of 2023, Netflix boasts a total of 232.5 million subscribers globally.The company’s average revenue per user came in at $16.18 in the United States and Canada, $10.89 in the Europe, Middle East and Africa region, $8.60 in Latin America and $8.03 in the Asia-Pacific region.
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