NBA Finals Basketball Games to Screen Live on Imax in Hong Kong, Taiwan
variety.comPatrick Frater Asia Bureau Chief The final matches of the NBA season will be screened live at selected Imax cinemas in Hong Kong and Taiwan from June 6.
The screenings are the first time that Imax China, the offshoot of Imax Corp., the Canadian giant screen cinema and equipment company, offers a live sports experience.
It comes as a result of a first-time deal between Imax China and NBA China. As of Dec. 31, there were five Imax-branded theaters in Hong Kong, 11 in Taiwan and one in Macau, operated by different exhibition companies.
On Tuesday, the Boston Celtics beat the Indiana Pacers 133-128 in overtime in game one of the Eastern Conference Finals. The winners of the best-of-seven series will face the Minnesota Timberwolves or the Dallas Mavericks, who meet in the Western Conference Finals. “This collaboration with the NBA marks a groundbreaking step forward in Imax’s strategy of widening the aperture of our content offering,” said Daniel Manwaring, CEO of Imax China. “From the front row of Taylor Swift’s dazzling concert tour to courtside at the world’s most thrilling basketball games, Imax now takes audiences right to the center of the action in more ways than ever before, elevating our role as the premier destination not only for blockbuster movies but for all-encompassing immersive entertainment experiences.
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