record president Music Latin partnership

MPM Productions Inks Multi-Year Partnership With Universal Music Latin

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Eric O'Connor, Dimitri Hurt and Luis Arellano, started out as a company that represented YouTubers. Eventually, says Arellano, president of MPM Latin, “we shifted our business strategy to focus on creating our own intellectual property.

That’s why we proposed making music to our talent.”Their first artist to sign to a label was DDG, a hip-hop act who signed with Epic.

The company also represents social media personality Flight, whose YouTube channel, NotYourAverageFlight has 2.23 million subscribers.

With Pantoja, whose YouTube channel has 9.5 million subscribers, MPM aimed for the Latin marketplace.“Many YouTubers do music, but few are accepted by the industry and the fans,” says Arellano. “One thing is to identify talent, and another is.

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