Mina Lefevre Joins Alex Cooper & Matt Kaplan’s Trending As TV Chief
deadline.comEXCLUSIVE: Trending, the media company launched by Call Your Daddy’s Alex Cooper and To All The Boys I’ve Loved Before producer Matt Kaplan, has hired former Meta and MTV exec Mina Lefevre.
Lefevre joins the company as chief content officer of television. Trending is a Gen-Z focused company that includes ACE Entertainment, which was founded by Kaplan, Call Her Daddy and talent network The Unwell Network.
Lefevre will oversee its scripted and unscripted television content. She left Facebook owner Meta earlier this year as part of a round of layoffs at the social networking company after it moved out of original programming.
Lefevre spent around six years at the company as head of development and programming, where she developed and produced original series for Facebook Watch as well as its other services including Oculus, Messenger, and Instagram.
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