The launch of the Duke and Duchess of Sussex's website Sussex.com was not without controversy, as many questioned whether it was in contravention of a promise made to the late Queen to not capitalise on their royal titles.The new homepage - which replaced the couple's former website Archewell - is the new source to receive updates on Prince Harry and Meghan's charitable activities.
Despite the sleek design, experts questioned the couple's choice to use their royal titles on the new project, as well as having Meghan's official coat of arms featured so prominently.
While one source told the Daily Mail, "It's staggering they cannot see how gauche it is," a source close to Harry and Meghan countered the accusations that they shouldn't use their titles on their new site.
This response has ignited speculation that the couple is gearing up for a major rebrand. Oliver Sissons, SEO Director at Reboot Online has shared their insight into why the Duke and Duchess have launched a new website and the timing of the changes.
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