Meet April Luca, the Architect Behind Variety’s Power of Women Event: I ‘Built My Career in the Business of Vibes’
variety.comKC Orcutt April Luca, founder of Gold Sky Productions, is an expert in the curious art of curating vibes. “One of my first events was in Soho, N.Y., and a famous radio host leaked the event location on his show that day,” Luca begins with a smile. “The event guest list was already at 500, with a venue cap at 200.
Hours before the event started, uninvited guests began lining the streets of Soho, queuing up for the event.” The line snaked around the blocks of Lower Manhattan.
The door person was a no-show so Luca started handling her duties herself — at which point she got pinged that the guest of honor got into a car accident on the way.
Buzzed by police helicopters and facing a determined and indomitable queue, Luca did what almost no one else could: “We partied,” says Luca. “And my pink dress slayed.” “I am someone who built my career in the business of vibes,” explains Luca, defining the enigmatic buzzword as “the intangible pulse of a party.” Luca continues, “To calibrate one’s own intuition to something at once so specific and yet so intangible is the X-factor insight that sets Gold Sky apart.” Events become defined by their guest lists, glamour and good energy, but a successful production is a testament to exactly how much work, creative instinct and business savvy goes into a memorable brand activation.
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