Thania Garcia In 2023, Latin music revenue in the U.S. exceeded the $1 billion mark for the second consecutive year as Spanish and Portuguese-language artists like Peso Pluma, Karol G, Bad Bunny, Feid and others released pivotal albums that helped move the sales needle for their respective sub-genres.
But despite this, only one Spanish-language musician was nominated outside of the non-Latin music categories at the Grammys last year — Edgar Barrera for songwriter of the year, non-classical. “It’s an exciting time for Latin music, for sure, but I’m not pleased with the turn- out,” Grammys CEO Harvey Mason Jr.
told Variety shortly after nominations came out last year. “The Latin Grammys are doing incredible work,” he said, nodding to the separate, Latin-specific awards ceremony, but “we at the [main] Recording Academy have to continue to do outreach and make sure we’re reflective of what’s happening.” Indeed, the Latin Grammys have addressed the loudest demands for their upcoming 2025 show, namely, the integration of new categories — electronic music performance and contemporary Mexican music album — that could finally recognize pioneers like Bizarrap and DJ Alok for the former, and Pluma and Natanael Cano for the latter.
So how will Latin acts fare at the Grammys in 2025? Kali Uchis, Bad Bunny and Peso Pluma claim the only completely Spanish-language albums to have debuted in the Top 10 of the Billboard 200 through the Grammys eligibility period.
Read more on variety.com
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