‘Jumanji’ Branded Rides and Experiences Coming to Theme Parks Across Europe and North America

thewrap.com:

A series of rides, attractions, theme park lands, retail outlets and even themed-hotel rooms inspired by the “Jumanji” franchise are coming to theme parks and water parks across Europe and North America.Sony Pictures Entertainment has entered into an agreement with Merlin Entertainments and their brands to launch several “Jumanji” branded attractions, including the first to open at Merlin’s Gardaland Resort in Italy in April. “Jumanji – the Adventure” will open at Gardaland next month, and the ride, on which Merlin teamed up with Oceaneering and Framestore, will transport guests into the exocitc world of Jumanji and is described as a “dark ride” that will have “pitfalls, surprises and dangers through the wild jungle.” Opening alongside the ride will be a series of Jumanji hotel bedrooms.

And Merlin is planning a second activation at a different park for launch in 2023. Merlin has branded attractions including with Lego, Marvel, Peppa Pigg and CBeebies, and they’ve already previously partnered with Sony on a Ghostbusters 5-D ride at Heide Park in Germany and the Ghostbusters experience at Madame Tussauds New York. “We are excited to be taking our relationship with Sony Pictures Entertainment to the next level with this strategic partnership.

Sony are one of the top movie companies on the planet and Jumanji is a multi-billion-dollar brand which has appealed to guests of all ages, for over two decades,” Mark Fisher, chief development officer for Merlin, said in a statement. “Our Merlin team are already hard at work developing brilliant creative concepts, which will bring to life the blockbuster-famous ‘Jumanji’ film across our Theme Parks and Waterparks.