‘Jumanji’ Branded Rides and Experiences Coming to Theme Parks Across Europe and North America
A series of rides, attractions, theme park lands, retail outlets and even themed-hotel rooms inspired by the “Jumanji” franchise are coming to theme parks and water parks across Europe and North America.Sony Pictures Entertainment has entered into an agreement with Merlin Entertainments and their brands to launch several “Jumanji” branded attractions, including the first to open at Merlin’s Gardaland Resort in Italy in April. “Jumanji – the Adventure” will open at Gardaland next month, and the ride, on which Merlin teamed up with Oceaneering and Framestore, will transport guests into the exocitc world of Jumanji and is described as a “dark ride” that will have “pitfalls, surprises and dangers through the wild jungle.” Opening alongside the ride will be a series of Jumanji hotel bedrooms.