Veteran record industry exec Joi Brown has joined ICM Partners as Head of Strategic Partnerships.Based in New York, she will help connect ICM Partners clients across all departments to brands while continuing to lead Culture Creators, which connects global cultural pioneers with the new generation of diverse creators of culture via thought leadership, education and ideation to ensure substantive influence, economic growth and inclusion.Brown comes to the agency after spending the past 21 years at Atlantic Records, most recently as SVP Marketing and Brand Partnerships.
She has worked with such artists as Cardi B, Lizzo, Janelle Monáe, Missy Elliott, Rita Ora and Wiz Khalifa and their managers to secure campaigns for tour sponsorships, music
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