Available today (November 9) via Decca, the new track ‘Festa’ is the latest to be featured in the annual advert by John Lewis – which has become a staple of the festive period in recent years.“I am delighted to take part in this wonderful and unique tradition of Christmas storytelling,” said Bocelli of his contribution. “It is very special for me given the great support this will bring to both the John Lewis and Andrea Bocelli foundations.
Joy to all of your worlds this Christmas!”Similarly, Charlotte Lock, the Customer Director for John Lewis, explained that the approach for the 2023 advert was inspired as the retailer did not want to become “predictable” in their Christmas ads, and sought to enlist a new, original track from an artist rather than continue its tradition of using a cover of a well-known ballad.As well as featuring on ‘Snapper, the perfect Christmas tree’, the track will also be released as a special deluxe version of Bocelli’s album ‘A Family Christmas’.Made alongside the singer’s son Matteo and daughter Virginia, the deluxe album is set for release tomorrow (November 10) and can be pre-ordered here.
The advert will also be broadcast on television for the first time tomorrow evening.10p from every track download will be donated to charity by Decca between the period of November 9 2023 and April 30 2024.
Read more on nme.com
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