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Japan Locations, Generative AI, Virtual Production in Focus at Tokyo Festival MPA Seminar

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variety.com

Naman Ramachandran Industry veterans gathered at the Tokyo International Film Festival‘s (TIFF) annual Motion Picture Association (MPA) seminar to discuss the evolving landscape of filming in Japan and the impact of emerging technologies on global production, with participants highlighting both opportunities and challenges in attracting international projects to the country.

Japan’s location incentive scheme, which offers reimbursement of up to 50% of qualifying expenditure in the country, with an upper limit of JPY1 billion ($6.66 million) on each disbursement, is now operational.

TIFFCOM, TIFF’s concurrent market, is awash with literature touting the beauty of virtually every prefecture in Japan. A Japan-Italy co-production treaty that came into effect a few months ago was referenced by Ishiba Shigeru, Japan’s newly re-elected Prime Minister, at the TIFF opening ceremony.

Italy is a focus country at TIFFCOM with five projects from the country at the Tokyo Gap-Financing Market. The MPA event on Wednesday was kicked off by Edward B.

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