ITV has announced plans to launch a brand new streaming service later this year. The on-demand service - named ITVX - will be the UK's first integrated advertising and subscription-funded platform.

Viewers will be able to watch content for free on an advertising-funded tier, or upgrade to the subscription service for ad-free content.

TV bosses said once ITVX launches, much of the channel's new content will be premiered on the platform first before going on TV. READ MORE:ITV No Return fans marvel as they realise teen star's very famous parents The platform will also have exclusive themed channels, box sets, movies and streaming of live events.

Dramas set to stream first on ITVX include A Spy Among Friends, starring Damian Lewis and Guy Pearce, Nolly starring Helena Bonham Carter, Confessions of Frannie Langton starring Karla-Simone Spence, Sophie Cookson and Patrick Martins, Lenny Henry’s six part drama The Little Birds and Litvinenko starring David Tennant.

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Britain Lenny Henry Sophie Cookson David Tennant Guy Pearce Damian Lewis Carolyn Maccall Frannie Langton Karla Simone Spence Patrick Martins Itv No stars exclusive Platform

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ITV set to launch new streaming service with shows released online first

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