Naman Ramachandran U.K. broadcaster ITV has taken rapid strides towards meeting its mental and physical health goals and has revealed ambitious plans for more.ITV’s 2021 Social Purpose Impact Report shows that ITV programs and initiatives directly resulted in 5.1 million people taking an action to support their mental or physical health.
Some 3.5 million people connected with others as a result of “Britain Get Talking” mental wellness campaign; 1.1 million 16-34s took action to care for their mental health due to the ITV2 and Calm partnership; 500,000 children participated in the schools “Eat Them to Defeat” Them program, which also resulted in 1 billion additional portions of vegetables sold; and 40,000 more children participated in the Daily Mile running initiative.
Overall, 67.1 million were actions taken in 2021 to support mental or physical health. ITV has a new target of encouraging the British public to take 200 million healthy actions by 2023.
In Apr. 2021, “Britain Get Talking” returned to screens with an unexpected interruption of “Ant & Dec’s Saturday Night Takeaway” where hosts Ant and Dec conducted a deliberately awkward interview with champion athlete Mo Farah via text, demonstrating how text chats could be inferior to having a vocal conversation.
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