Kim Kardashian Reveals Why KKW Fragrance Is Temporarily Shutting Down: ‘Deeply Personal for Me’

usmagazine.com:

Trying something new. Kim Kardashian announced that her KKW Fragrance will be briefly unavailable — for a major reason.“On May 1st at midnight, @KKWFragrance will be shutting down the website so that we can relaunch fragrance in the future under a brand new name — and under a new web store where you can purchase from all beauty categories under one site,” the reality star, 41, tweeted on Friday, April 1.Kardashian noted that her scents are “deeply personal” to her as she marks the next chapter with the brand. “I put my heart and soul into every bottle, and I’m so incredibly proud of every KKW Fragrance product and collaboration that we have launched since Crystal Gardenia in 2017,” she continued. “Thank you from the bottom of my heart for your loyalty and love these last few years.

I cannot wait to introduce you to the next chapter of my fragrance journey — I promise I won’t be gone for too long.”The company change comes after the beauty mogul was recently declared legally single amid her split from Kanye West.

Kardashian, who shares children North, 8, Saint, 6, Chicago, 4, and Psalm, 2, with West, 44, originally filed for divorce in February 2021 following nearly seven years of marriage.Later that year, the California native moved on with Pete Davidson after they worked together on Saturday Night Live in October 2021.

One month later, Kardashian filed paperwork requesting to be declared legally single and to restore her last name.“The parties’ marriage has irremediably broken down. [Kardashian] no longer desires to be married to [West],” legal documents obtained by Us Weekly in December 2021 stated, noting that there was “no possibility of saving” the marriage. “There is no question that the marriage of the parties is