John Hopewell Chief International Correspondent SAN SEBASTIAN — Released Sept. 21, Netflix’s latest data dump for first half 2024 estimated that non-English stories were “hugely popular,” making up early a third of all its viewing.
Titles from Spain led the way, Netflix claimed, citing “Society of the Snow” (104 million, “Berlin” (49 million), “The Asunta Case” (31 million) and “Raising Voices” (25 million).
Little wonder that at €1 billion, Spain ranked second in Europe, after the U.K., in 2023 in global streamer investment on original content, according to a European Audiovisual Observatory report this month.
Now a just presented report on Sunday at the San Sebastián Film Festival has added another wrinkle to estimates of the vast moneys moved by Spain’s film and TV industries.
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