Indian Exhibitor PVR Inox Pictures to Strengthen Distribution Business – Global Bulletin
variety.comNaman Ramachandran Indian multiplex chains PVR and Inox, which merged earlier this year, have launched a combined distribution arm PVR Inox Pictures, formerly PVR Pictures, “to increase investments in content acquisition to streamline high quality content for the Indian market, generate further opportunity for underrepresented storytellers and independent creators, and deliver a robust content slate to the Indian audience.” PVR Inox operates a network of 1689 cinema screens in 361 properties across 115 cities in India and Sri Lanka, and holds 43% share of multiplex screens in India.
PVR Inox Pictures is the largest independent distributor of foreign language films and a prominent distributor of Indian films, in India. “With two large forces coming together, the scale of opportunities is unprecedented.
PVR Inox Pictures will continue to serve as a partner to the content producers across the globe and expand the quality and depth of content that is made available to Indian consumers.
PVR Inox Pictures is better positioned than ever to generate value for international producers, sales agents, the independent film community and studios,” said Sanjeev Kumar Bijli, executive director, PVR Inox Limited, at the Cannes film market on Wednesday.
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