Brian Steinberg Senior TV EditorHulu is thinking big by trying to get some of the smallest video advertisers to start buying commercials.The Disney-controlled streaming-video hub has long worked with Madison Avenue giants like Coca-Cola and Procter & Gamble, but on Wednesday unveiled a concerted effort to get marketers with less heft to start considering Hulu as a choice as well.Advertisers willing to spend at least $500 will be able to utilize a new self-service product, Hulu Ad Manager, that will allow small-and-medium sized businesses to launch, manage and track commercials on Hulu.Video advertising on TV and other outlets has long been a go-to technique for big-spending ad stalwarts, but digital giants like Google and Facebook draw in.
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