Brian Steinberg Senior TV EditorESPN is moving deeper into the increasingly popular game of talking about big topics in smaller chunks of content.The Walt Disney-owned sports-media giant will today start rolling out “ESPN Stories,” a new series of quick-hit content compilations that its executives believe represent a new way of talking about sports to a generation of fans that love seeing not only great plays and highlights, commentator hot takes, stats and player interviews but humorous moments captured by fans on the scene and other memes that have become part of the currency of conversation on social media.
ESPN introduces the new format as younger consumers show a yen for communicating via self-created short-form video pieces that are.
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