Brian Steinberg-Senior Coronavirus guidelines president Fox Brian Steinberg-Senior

NBCU Plans Bid to Draw Wider Set of Advertisers to Sports

Reading now: 850
variety.com

Brian Steinberg Senior TV EditorWhen it comes to sports broadcasts, NBCUniversal has a singular goal: The company wants to push even those advertisers who might not typically rush to football, hockey or Nascar to get into the game.The Comcast-owned company is about to make the rounds of media buyers and advertisers with a study of the attitudes of sports-deprived consumers in May – in the depths of the nation’s coronavirus shutdown – in the hopes of demonstrating how eager these people are to see new games, and the advertisers that might support them.

After months of being forced off the field, the nation’s major sports leagues are trying to re-start play even as they face a host of challenges related to player health and economic.

Read more on variety.com
The website starsalert.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News

DMCA