Brian Steinberg Senior TV EditorWhen it comes to sports broadcasts, NBCUniversal has a singular goal: The company wants to push even those advertisers who might not typically rush to football, hockey or Nascar to get into the game.The Comcast-owned company is about to make the rounds of media buyers and advertisers with a study of the attitudes of sports-deprived consumers in May – in the depths of the nation’s coronavirus shutdown – in the hopes of demonstrating how eager these people are to see new games, and the advertisers that might support them.
After months of being forced off the field, the nation’s major sports leagues are trying to re-start play even as they face a host of challenges related to player health and economic.
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