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Fox Corp Brian Steinberg-Senior county Major pandemic 2020 president Fox Corp Brian Steinberg-Senior county Major

Baseball Advertisers Get Ready for Big New Swing

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variety.com
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Brian Steinberg Senior TV EditorBaseball advertising appears to have pivoted from a months-long slump to hitting above average.Fox Corp.

has sold more than 90% of its ad inventory in its share of games in Major League Baseball’s pandemic-truncated 2020 season, according to Seth Winter, executive vice president of sports sales for the company, as well as all the ad berths in its planned broadcast of four games slated to air this Saturday on Fox Broadcasting and Fox Sports 1.  “All we have left are [commercial breaks] that come from pitching changes and other natural disruptions in the games,” he says in an interview.

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