Variety kicked off the second year of its Executive Interview Studio, presented by Canva, during New York’s 2024 Advertising Week.
Already, on day one, the studio hosted several discussions centered around technology’s transformation in today’s marketing space with the minds behind Tubi, Uber, and celebrity innovators such as actor Terry Crew and award-winning journalist Michael Strahan.
Below is a highlight of some of the biggest takeaways from the studio Tubi CEO Anjali Sud sat down with Variety’s co-editor-in-chief Cynthia Littleton to talk about the free streaming service’s latest investment strategies in marketing, production and overall application function.
The platform’s focus when producing original content is not big-budget material but anticipated demanded internet stories, “We don’t necessarily go and try to find that next critically acclaimed show that [has] a very significantly large budget.
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