Natch, HBO and HBO Max had a hit on their hands with the premiere of House of the Dragon, which in Samba TV measure U.S. households delivered 2.6 million.
That’s the best viewership of any premium cable or streaming premiere year-to-date per Samba.Note these are the first numbers were seeing for the George R.R.
Martin Game of Thrones spinoff and the figures which HBO are releasing later are bound to be higher. How’s that? Because Samba TV only measures 3M Smart TV homes, not mobile.
Samba clocked House of the Dragon viewing during its initial six hours, between 9 PM/ET and 3 AM/ET on both traditional linear HBO and HBO Max.Back in January, HBO said that the Season 2 premiere of Euphoria starring Emmy winner Zendaya pulled in 2.4 million viewers across all its platforms in its Sunday night debut, saying it was the strongest digital premiere performance of any HBO episode on HBO Max since the streaming service’s launch last May.Note that same-day figure beats the HBO Max weekend coverage of some of the day-and-date theatrical movies during WarnerMedia’s experiment last year, i.e.
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