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HBO Max Launches Latinx Initiative Pa’lante! (EXCLUSIVE)

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variety.com
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Anna Marie de la Fuente WarnerMedia’s HBO Max has launched a new initiative aimed at the fast-growing Latinx audience, HBO Max Pa’lante!, which Jackie Gagne, senior VP, multicultural marketing, WarnerMedia, describes as an “evolution” of HBO’s promotional efforts.“For more than a decade, we’ve been developing creative, audience-first campaigns that strategically engage Latinx, Black, Asian American and LGBTQ Plus audiences,” said Gagne.“With the launch of HBO Max Pa’lante! (Onward!), we are creating a home for Latinx viewers and a community committed to nurturing Latino voices and sparking provocative conversations,” she asserted.

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