Jackie Gagne Spain USA audience president Celebrity Jackie Gagne Spain USA

HBO Max Launches Latino Audience Initiative HBO Max Pa'lante!

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hollywoodreporter.com

HBO has rebranded its Latino outreach platforms as HBO Max Pa'lante!, taking its name from the Spanish slang for "forward." "For more than a decade we've been developing creative, audience-first campaigns that strategically engage Latinx, Black, Asian American and LGBTQ+ audiences," WarnerMedia senior vice president of multicultural marketing Jackie Gagne said in a statement. "With the launch of HBO Max Pa'lante!, we are creating a home for Latinx viewers and a community committed to nurturing Latino voices and sparking provocative conversations." HBO Max is promoting its new brand in a variety of ways, starting with an animated Tapiz (tapestry) Manifesto illustrated by Katty Huertas, Daniel Moreno, COVL and Carolina Lopez Corominas and.

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