‘Business Proposal’ Extends Korean Drama Success on Netflix, Following ‘Squid Game’
Patrick Frater Asia Bureau ChiefKorean-made series have continued to dominate viewership on Netflix, following on from the breakout successes of “Squid Game” and “Hometown Cha-Cha-Cha” in 2021.For ten of the 13 weeks in the first quarter so far this year, Korean shows have held top spot in Netflix’s global non-English series ranking. Romantic comedy “Business Proposal” is currently the top non-English series for the third week in a row (March 28-April 3, 2022), and is Netflix’s third-ranking series of all origins, behind only “Bridgerton” (seasons 1 and season 2) with over 32 million watch hours.“Business Proposal” has played particularly strongly in Asia, ranking as the top series in Hong Kong, Indonesia, Japan, Malaysia, Philippines, Singapore, Taiwan, Thailand, and Vietnam and in second place in India and Sri Lanka in the last week.