HBO Max Increases Monthly Price To $15.99; First Uptick Since Launch Vaults It Ahead Of Netflix In Streaming Price Ranks
deadline.comHBO Max is increasing its monthly price to $15.99 from $14.99 today, the first uptick in pricing since the streaming service launched in May 2020.
The move vaults the Warner Bros Discovery streaming into the No. 1 spot in the price rankings, ahead of Netflix, whose most popular subscription plan is $15.49.
WBD has not announced any pricing plans for HBO Max when it merges with Discovery+ this spring. The combination is expected to be accompanied by a rebranding, with the HBO name reportedly likely to be removed in order to increase mass appeal.
The increase means existing subscribers who are currently paying $14.99 will see their monthly rate go up to $15.99 as of their next billing cycle on or after February 11. “This price increase of one dollar will allow us to continue to invest in providing even more culture-defining programming and improving our customer experience for all users,” the company said in a statement.
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