French TV Exports Break Record $230 Million in Sales, Driven by U.S. Remake Deals on ‘The Bureau,’ ‘HPI’
variety.comElsa Keslassy International Correspondent French TV sales broke an all-time record of €214.8 million ($230 million) in 2022, a 15.4% year-on rise, bolstered by premium TV series such as Newen’s procedural “HPI,” Federation’s spy series “The Bureau” and Banijay’s period show “Marie Antoinette,” according to a study unveiled by the National Film Board and promotion org Unifrance.
The French org credited the spike in French TV exports to the end of the pandemic and the delivery of fresh content, as well as the return of in-person markets and business travel.
French linear channels still remain the main buyers of local TV content, accounting for 49% of sales, on par with 2021. But deals with streamers have played an increasingly significant role in recent years and represented 43% of all TV sales in 2022, compared with 33.5% in 2021 and 4.6% in 2013.
As such, the U.S. was the leading export territory for French TV programs last year, partly thanks to U.S. remake deals for Eric Rochant’s spy thriller “The Bureau” (pictured) to Showtime and “HPI” (“High Potential”) to ABC.
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