Fremantle Snags Rights to Hyped-Up Korean Gameshow Format ‘DNA Singer’ – Global Bulletin

variety.com:

Jamie Lang International media group Fremantle has picked up sales rights outside Asia to Korean format “DNA Singer.” The music gameshow was created by specialty firm FormatEast and Kyung Hwangbo for SBS and has not yet gone to air.

Family members who are genetically linked with celebrities such as singers and actors perform, while the judges must guess which celebrities they are genetically related to. “Fantastic Family – DNA Singer” launches in Korea next week as Lunar New Year specials on SBS. “It is by no means easy to sell a paper format, before the initial proposal has aired.

But recently the preference for Korean content has amplified interest in our shows. We are seeing a trend for major players in the global entertainment industry to acquire our formats in advance to stay ahead of the game,” said Kim Il-Joong, executive director of FormatEast.

Fremantle has produced local versions of Korean global hit shows including “The Masked Singer” throughout Europe and “I Can See Your Voice” for BBC One in the U.K. – Patrick Frater Moonriver TV has brought in Lincia Daniel as an executive producer and promoted Casey Herbert senior executive producer as it expands its London-based operations.