Naman Ramachandran Discovery racked up subscription numbers during the opening week of the ongoing Olympic Winter Games Beijing 2022, the company has revealed.
Eight times more viewers are streaming Olympic content on Discovery’s streaming services compared to the same period for Olympic Winter Games PyeongChang 2018, with total new paid subscribers already surpassing 2018 with a week of competition still to go.
Three-quarters of a billion streaming minutes have been consumed on Discovery’s subscription services so far, more than 18 times higher than the same period of PyeongChang 2018.
Average minutes consumed per viewer across Discovery Plus and Eurosport streaming services has more than doubled, with audiences also n average watching 29% longer on television vs PyeongChang 2018.
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