France Achieves TV Programming Export Record
variety.comEd Meza @edmezavar Worldwide sales of French TV content set an all-time record last year despite severe challenges caused by the continued pandemic, according to the annual report on domestic programming exports by the National Center for Cinema and the Moving Image (CNC) and film and TV promotional org Unifrance.
The COVID-19 crisis, the report notes, had many ramifications on international distribution of TV content that continued to be felt in 2021, including the absence and then gradual recovery of physical markets; an influx of projects in post-production; delays in the delivery of programs and difficulties in supplying new shows; and economic uncertainties among broadcasters.
Nevertheless, global sales, pre-sales and co-production investment in 2021 together reached €375.9 million ($373 million), up 6% from a year earlier, according to the report, presented on Monday by Cécile Lacoue of the CNC and Unifrance’s Sarah Hemar at the Unifrance Rendez-Vous TV market in Biarritz.
Growth in foreign investment in French productions, which reached its highest level since 2001, drove the increase. Foreign pre-sales rose 30.5%, and, for the first time, surpassed the €100 million mark at €101.5 million.
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