Brian Steinberg-Senior Coronavirus pandemic Fox Brian Steinberg-Senior

Fox Wraps Upfront Sales With Growth for Primetime, Digital

Reading now: 592
variety.com

Brian Steinberg Senior TV EditorFox saw increases in advance ad commitments for its primetime schedule and expanding digital venues as part of the industry’s annual “upfront” sales process, the latest of the nation’s big media companies to see robust activity as advertisers try to move forward as the coronavirus pandemic diminishes.The Fox Corporation unit saw advertising commitments rise across all areas of its portfolio, which includes the Fox broadcast network; Fox Sports and Fox News Media, according to a person familiar with the matter.

The company also secured significant commitments for Tubi, its ad-supported streaming video hub, with the venue it did in the upfront compared with the year-earlier period.Like other U.S.

Read more on variety.com
The website starsalert.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News

DMCA