Brian Steinberg Senior TV EditorFox saw increases in advance ad commitments for its primetime schedule and expanding digital venues as part of the industry’s annual “upfront” sales process, the latest of the nation’s big media companies to see robust activity as advertisers try to move forward as the coronavirus pandemic diminishes.The Fox Corporation unit saw advertising commitments rise across all areas of its portfolio, which includes the Fox broadcast network; Fox Sports and Fox News Media, according to a person familiar with the matter.
The company also secured significant commitments for Tubi, its ad-supported streaming video hub, with the venue it did in the upfront compared with the year-earlier period.Like other U.S.
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