Brian Steinberg Senior TV EditorA new lineup of Saturday programming and a surge of post-pandemic spending by Madison Avenue helped the CW boost its volume of advertising commitments in TV’s annual “upfront” market, a sign that advertisers continue to make the medium a central part of their plans even as they are showing new interest in chasing viewers to new streaming venues.The network, jointly owned by ViacomCBS and AT&T’s WarnerMedia, has wrapped its upfront negotiations, according to a person familiar with the matter, and believes it has obtained a greater volume of advertising for its next programming cycle than it did in 2020.
Read more on variety.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.