Fox, Netflix Quietly Built Sports Ad Deal That Wasn’t Based on TV Ratings (EXCLUSIVE)
variety.comBrian Steinberg Senior TV Editor Nearly every commercial that runs on TV is backed by a guarantee of how big an audience will watch it.
Late last year, Fox and Netflix decided to throw out that rule, one of the oldest in media economics. In November, Fox ran a two-minute-long segment during its Sunday-afternoon NFL showcase — one of the most-watched programs on TV.
After one of Fox’s announcers told the audience to stay tuned for a special segment, viewers saw former New England Patriots wide receiver Julian Edelman having a conversation with film director Zack Snyder.
With the help of augmented reality technology, the filmmaker quickly ushered the athlete into the world of “Rebel Moon,” the sci-fi epic Snyder wrote and directed that was released on Netflix late last year.
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