"If it keeps spreading, it leads to some difficult decisions for promoters, as to whether to cancel or not." As coronavirus fears ravaged global markets -- slashing Live Nation's stock by more than 25% since mid-February -- the concert giant's CEO, Michael Rapino, tried to reassure investors. "Asia is less than .01 of nothing of our business right now," he said. "The fan will show up." But in the past week alone promoters have canceled Ultra Music festivals in Miami and Abu Dhabi and Tomorrowland in France; Apple, Netflix and other big brands have pulled out of South by Southwest; and United Airlines and JetBlue have drastically cut back on flights.
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