In 2018, just two days before the midterm elections, Eva Longoria, America Ferrera, Gina Rodriguez, Zoe Saldana and Rosario Dawson sat on a bus in Kissimmee, Florida, having been called by the Democratic Party to help drum up Latino support for gubernatorial candidate Andrew Gillum. "We were like, 'Why do they knock on the door every two years to say our vote matters instead of having consistent outreach to our community?'" remembers Longoria.
Motivated partly by that frustrating experience, she and Ferrera are now focusing on advocating directly for Latinas. The pair — along with six partners, a mix of producers, directors and activists — have teamed to launch Latina digital lifestyle platform She Se Puede (a play on "Yes you can" rallying.
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