Elvis Presley is set to join ABBA in the strange new world of immersive concerts more than 45 years after he passed away. The Return to Sender and Hound Dog superstar, who had an Oscar-nominated movie made about him last year, will be brought to life in London in November before moving to Las Vegas, Berlin and Tokyo.
British immersive entertainment outfit Layered Reality, which has previously made immersive experiences on the Gunpowder Plot and The War of The Worlds, has secured the global rights for the Elvis Evolution show.
Taking place in a yet-to-be-named Central London location, the show will feature a life-sized digital Elvis and make use of AI, holographic projection, augmented reality, live theatre and multi-sensory effects, Layered Reality said.
CEO Andrew McGuinness told the BBC it would be “a next-generation tribute to the musical legend” and allow people to “step into the world of Elvis and walk in his shoes”.
Read more on deadline.com
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