EASTENDERS bosses have broken their silence over ITV’s decision to move Emmerdale and Coronation Street into direct clashes.
The changes mean the ailing soap will face its rivals multiple times per week in a move fans say could kill it off. However BBC chief Tim Davie has insisted the soap will survive.
Addressing the House of Commons’ Accounts Select Committee he said: “We’re not immune from competitive pressure, let’s be honest about it. “And you may have a marginal impact or an impact during that hour, but we’re confident that the overall case for the EastEnders development remains strong.” He also defended the soap’s over-budget £87m new set insisting the soap needed investment.
The director general added: “That whole set wasn’t going to work anyway so it needed investment. “We’re also confident about EastEnders as a strand; we’ve just put a new showrunner in there.” Earlier this week ITV announced a raft of changes that could kill off EastEnders in the ratings battle.
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