Jennifer Maas TV Business Writer Disney CEO Bob Iger focused on instilling employees with renewed optimism about the Mouse House’s “blessed” and “fortunate” state during a virtual company-wide town hall Tuesday, rather than making any proclamations about the company’s future.
The event, moderated by ABC News’ David Muir, was held just over a week after the one-year anniversary of Iger’s return to the helm at Disney (Iger hosted a similar town hall exactly a year ago to the day, upon resuming his post last November) following the surprise ousting of Bob Chapek, and on the heels of Disney reporting its most recent quarterly and full-fiscal-year earnings and taking a stumble at the Thanksgiving holiday box office with new animated film “Wish.” When asked by Muir if coming back to the position of CEO has been more challenging than he had anticipated, Iger, who originally ran Disney for 15 years from 2005-2020, said yes. “I knew that there were myriad challenges that I would face coming back,” Iger said. “I won’t say that it was easy, but I’ve never second guessed the decision to come back, and being back still feels great.” Iger added: “I talk about optimism being an extraordinarily important trait of a leader, because no one wants to follow a pessimist.
But I also believe that hopeless optimism doesn’t do anybody any good. I have, I think, real reason—and we have real reason as Disney—to be optimists, and it starts with the fact that we’re Disney.
And Disney, as you know, is a brand unto itself, but it’s also an umbrella company that houses many assets and many great brands.
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