Disney has scheduled an in-person upfront on May 16 at New York’s Javits Center, joining a growing cohort betting on the upside of wooing advertisers in the flesh.
The annual pitch on behalf of the company’s many linear and streaming platforms is again on the move after the company decamped from its longtime Lincoln Center home after Covid.
The event was held last year at Lower Manhattan’s Basketball City. Disney will hold its event at North Javits Center, a section of New York’s vast convention venue that recently underwent an extensive renovation.
Javits fully reopened last year after a revamp costing more than $1.5 billion. TelevisaUnivision last spring hosted its upfront event there.Read more on deadline.com
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