Disney’s Bob Iger On Pulling Ads From X, Suing Ron DeSantis & Feeling “Somewhat Sobered” On Prospects In China
deadline.comBob Iger said he hasn’t addressed when Disney will start advertising on X, formerly Twitter, again since he made the decision to pull back from the social media platform after owner Elon Musk amplified an antisemitic post. “I have a lot of respect for Elon and what he’s accomplished.
Not just you know, one business, but a few businesses. And we know Elon is larger than life in many respects, and that his name is very much tied to the companies he either founded or he owns, whether it’s Tesla or SpaceX, or now X.
And by him taking the position that he took in quite a public manner, we just felt that the association with that position and Elon Musk and X was not necessarily a positive one for us.
And we decided we would pull our advertising,” Iger said at the DealBook conference today during a Q&A. Disney along with Comcast/NBCUniversal, Paramount Global, Warner Bros Discovery, Apple, Lionsgate and others pulled ads from X earlier this month.
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