Jem Aswad Senior Music EditorPrimary Wave Music Publishing has acquired a stake in the music publishing catalog and master recordings of Devo, one of the most influential and longest-running acts to emerge from the new wave era.
The acquisition includes some of the group’s biggest hits, including “Whip It,” “That’s Good,” “Girl U Want,” “Freedom of Choice,” and more.Devo will now have access to Primary Wave’s publishing infrastructure, which includes digital strategy, marketing, licensing, synch opportunities and film & TV production.“As a founder of Devo, the band and the concept, I feel the evidence of real De-evolution is growing daily,” says the group’s Gerald Casale.
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