Mark Schilling Japan CorrespondentJoanne Waage, GM of specialty streaming platform Crunchyroll, says that anime is becoming more popular.
Speaking at TIFFCOM, she said it is becoming a global phenomenon, built around an essentially Japanese product.The company, Waage said, has focused on expanding beyond core fans to viewers not familiar with the anime medium.
Celebrities, including rapper Megan Thee Stallion, who has partnered with Crunchyroll to release an anime-inspired streetwear collection, have played a major role. “She’s been fantastic about celebrating her love of anime with her fans,” Waage said.The company now has more than three million subscribers and nearly 70 million registered users.Crunchyroll has also been fortunate, she.
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